ArtyA: Where Radical Design Meets Horological Mastery

In the heart of Geneva, Switzerland, a unique force in watchmaking thrives: ArtyA. This 100% independent brand, celebrating its 16th anniversary in 2025, is the brainchild of Yvan Arpa, brought to life with the passionate support of his family, a dedicated network of artisans, and master watchmakers. This tight-knit team, fewer than fifteen strong, operates ArtyA's manufacturing facility and creative atelier, pushing the boundaries of haute horlogerie.

Unveiling Uniqueness: ArtyA's Distinctive Collections

ArtyA's contemporary and forward-thinking collections are organized into five distinct families, offering a diverse range of case sizes from 35 to 47 mm. What truly sets ArtyA apart is its audacious fusion of avant-garde, unconventional materials with the highest standards of traditional Swiss watchmaking. Imagine timepieces crafted from NanoSaphir, sapphire, moissanite, titanium Damascus, ceramic, and forged carbon, seamlessly integrated with intricate movements. From classic three-handers to skeletonized calibers, perpetual calendars, minute repeaters, and tourbillons, every ArtyA creation is a testament to radical design meeting unparalleled horological mastery.

The Spirit of Constant Evolution and Exclusivity

A defining characteristic of ArtyA is its commitment to constant evolution. While core collections remain, the watches themselves are produced in extremely limited quantities, with many being one-of-a-kind pieces. This dedication to exclusivity has garnered worldwide recognition, with some of these horological masterpieces finding their home in prestigious museums as icons of innovation, while others have commanded remarkable prices at private auctions.

ArtyA's Trademark: Quality, Authenticity, Innovation

ArtyA's core values are simple yet profound: quality, authenticity, and innovation. The brand offers its customers a chance to experience true uniqueness at competitive prices, delivering authenticity with a strong emotional imprint across a wide variety of high-end timepieces. Most pieces are unique or limited to a maximum of 99 pieces, ensuring a diverse range of distinctive collections to satisfy all tastes. Every ArtyA watch proudly carries the Swiss Made label.

Pioneering Materials and Engineering Excellence

ArtyA stands at the forefront of watchmaking innovation, introducing never-before-used materials like NanoSaphir and moissanite, effectively introducing art into watchmaking. By combining advanced engineering skills with creative designs, ArtyA has become a leader in the development of Swiss high-end sapphire cases, offering exceptional value in the market. As a 100% independent and self-financed brand, ArtyA occupies a unique position in the watch market, offering Swiss-made timepieces with no direct competition. The brand's resourceful and ambitious nature injects a refreshingly young and vibrant perspective into the age-old world of watchmaking.

Recognition and Acclaim

ArtyA's impact on the watchmaking world is undeniable. The brand actively participates in all major watchmaking events, from Watches and Wonders and Dubai Watch Week to the OnlyWatch charity auction. Furthermore, ArtyA has been nominated at the last four editions of the Grand Prix d'Horlogerie de Genève (GPHG), a prestigious recognition that underscores the widespread enthusiasm and respect for the brand's innovative spirit and horological excellence.