Some watches simply tell the time. Others challenge the way we experience it. Since its founding in Lugano in 2011, DWISS has built its reputation on questioning convention. Rather than following the familiar rules of traditional watch design, the Swiss independent brand has consistently explored alternative ways of displaying time — watches that invite the wearer to pause, look again, and engage with the mechanics of timekeeping in a more imaginative way. In 2026, DWISS cele

As we approach the end of the year, I want to personally thank you for being part of the DWISS journey. Your support, your curiosity, and your belief in independent watchmaking are what allow this brand to keep moving forward with purpose. 2025 has been an important year for DWISS. We were once again selected among the Top 100 Luxury Lifestyle Brands, a recognition that reflects not only our designs, but the community behind them. This year also marked our 31st international

DWISS, the independent Swiss watch brand founded in 2011 by designer Rafael Simoes Miranda, is proud to introduce the Model A1, its most technically advanced timepiece to date. Launched as the brand celebrates its 14th anniversary on June 24, the Model A1 is built for collectors who value engineering, reliability, and design innovation in equal measure. At the core of the Model A1 is the Swiss-made La Joux-Perret G100 Soigné automatic movement, delivering a 68-hour power res

London 2 October 2025 Today I finally managed to get my hands on an ultra rare DWISS M3s Mysterious Hours in blue (my favourite colour)...