Why Altanus Means More Than Just Another Watch Brand

There are some watch brands that you discover through research, reviews, or trade fairs. Then there are brands that become part of your life long before you even realise you have a passion for watches...

For me, Altanus belongs firmly to the second category.

My father's watch is a beautiful chrono with the legendary Swiss Valjoux 7750 movement class of 1980, still works perfectly today 46 years later.

I still remember my father's Altanus watch. It was one of those timepieces that seemed to possess an understated elegance—never loud, never trying to impress, yet always carrying a quiet confidence. As a child fascinated by watches, I would often find myself admiring it, captivated by its design and the craftsmanship behind it. Today, that very watch sits proudly in my own collection, carrying with it not only the heritage of the brand but also a lifetime of personal memories.

Years later, as my own passion for horology grew, I naturally found myself acquiring an Altanus for my personal collection. It wasn't simply nostalgia that drew me back—it was an appreciation for what the brand has consistently represented: beautifully designed watches, genuine mechanical watchmaking, and exceptional value without compromising on quality.

That personal connection is precisely why I am delighted to announce that Sincrono is now the official UK retailer for Altanus.

More Than a Century of Watchmaking

Altanus traces its origins back to 1914, when the name first appeared in Geneva, Switzerland. Over the decades, the brand evolved under the stewardship of the Casillo family, who successfully blended Swiss watchmaking expertise with unmistakable Italian design flair. Today, Altanus continues to be a proudly family-owned company, remaining faithful to the principles on which it was built: independence, craftsmanship, and timeless design.

Rather than chasing passing trends, Altanus has consistently focused on creating watches with enduring appeal—combining traditional horological know-how with contemporary aesthetics and meticulous attention to detail.

Swiss Heart, Italian Soul

One of the qualities I have always admired about Altanus is its ability to combine two great watchmaking cultures.

Many of the brand's collections feature Swiss-made automatic movements, sapphire crystals, carefully finished cases, and refined mechanical complications, while the overall design language remains distinctly Italian—elegant, expressive, and full of personality.

This unique combination gives Altanus its own identity. The watches feel luxurious without being ostentatious, sophisticated without becoming inaccessible.

Collections for Every Enthusiast

Over the years, Altanus has developed an impressively diverse catalogue.

From elegant dress watches inspired by early twentieth-century horology to robust pilot's watches, classic chronographs, sophisticated moonphase models, regulators, big-date complications, and professional dive watches, the brand has continually demonstrated its versatility. Limited editions celebrating important milestones, such as the company's centenary, further highlight its commitment to traditional mechanical watchmaking and exclusive design.

Whatever your personal taste, there is an Altanus that feels authentic rather than manufactured to follow fashion.

Why I Chose Altanus

People often ask how I decide which brands deserve a place within the Sincrono Luxury portfolio.

The answer is actually quite simple.

I only work with brands that I genuinely admire and would happily wear myself.

Altanus has been part of my life for decades. It reminds me of where my passion for watches began, of my father, and of the countless hours I have spent appreciating the beauty of mechanical watchmaking.

Becoming an official retailer is therefore much more than adding another prestigious name to our catalogue—it is the continuation of a personal journey that started many years ago.

A New Chapter at Sincrono

I am incredibly proud that collectors across the United Kingdom can now discover Altanus through Sincrono Luxury. Whether you are looking for your very first Swiss mechanical watch or adding another piece to an established collection, I believe Altanus offers something increasingly rare in today's market: genuine heritage, independent family ownership, exceptional craftsmanship, and honest value.

Sometimes the most meaningful watches are not necessarily the most expensive.

Sometimes they are simply the ones that stay with you for a lifetime.

For me, Altanus has done exactly that.

I hope it will do the same for you.

Discover Altanus