The Swiss Maison was founded in 1895 in La Chaux-de-Fonds, White Star has created some of the most iconic timepieces of the last 130 years. Known for technical inventiveness, rich design and distinctive models such as the 1951 Diagrafic, the brand now reinterprets its glorious design with a modern view, through collections including Diagrafic, Neografic, Unigrafic and Chronographic. White Star appeals to collectors who value Swiss heritage, unique displays, mechanical character and the romance of a Swiss watchmaker bringing to life elegance and purpose with its horological creations.