Some watches simply tell the time. Others challenge the way we experience it. Since its founding in Lugano in 2011, DWISS has built its reputation on questioning convention. Rather than following the familiar rules of traditional watch design, the Swiss independent brand has consistently explored alternative ways of displaying time — watches that invite the wearer to pause, look again, and engage with the mechanics of timekeeping in a more imaginative way. In 2026, DWISS cele

There are some watch brands that you discover through research, reviews, or trade fairs. Then there are brands that become part of your life long before you even realise you have a passion for watches... For me, Altanus belongs firmly to the second category. My father's watch is a beautiful chrono with the legendary Swiss Valjoux 7750 movement class of 1980, still works perfectly today 46 years later. I still remember my father's Altanus watch. It was one of those timepieces

The world of watchmaking is often associated with tradition, heritage, and established conventions. Every so often, however, a brand emerges that challenges expectations and introduces a fresh perspective to horology. Lucky Harvey is one of those rare brands. Founded in 2021, Lucky Harvey has rapidly gained international attention for creating some of the most original and entertaining mechanical watches available today. Rather than simply telling time, Lucky Harvey timepiece

The world of watchmaking is often guided by tradition. Chronographs, in particular, tend to follow familiar design codes inspired by motorsport, aviation, or military heritage. With the launch of the Cassiel II, however, MAKINA has chosen a different path. As the newest flagship model from the independent, family-run watchmaker, the Cassiel II represents the brand's most ambitious project to date and its first-ever automatic chronograph. More importantly, it embodies MAKINA's

When you think of 1814, what comes to mind? If you’re a history buff, you might think of the chaotic fallout of the Napoleonic Wars. If you’re Norwegian, 1814 is the ultimate mic-drop moment in national history. But if you’re a watch enthusiast, 1814 represents something entirely different: a masterclass in hyper-exclusive, micro-engraved horology. Let’s dive into how a freezing cold assembly of rebellious Norwegians in 1814 directly inspired one of the rarest, most poetic l

Time is Precious. We’re Making It Last Longer. They say you don’t ever really own a luxury watch; you just look after it for the next generation. At Fathers®, we took that sentiment literally. When we started this journey, we wanted to create more than just a tool for keeping time. We wanted to build a legacy—something that survives the bumps, the dives, and the decades. Today, we’re taking that commitment a step further with some news we think you’re going to love. The Fathe

Ever looked at a Swiss watch and thought, "This is great, but it lacks the soul of a Viking crossing the Atlantic in a lifeboat?" No? Well, Øyvind Von Doren Asbjørnsen did. Founded in 2016 in the Art Nouveau capital of Ålesund, Von Doren isn’t just making "Norwegian-style" watches. They are bottling the dramatic landscapes of the Sunnmøre Alps and the sleek, organic curves of Norwegian architecture, then powering them with high-grade Swiss hearts. It’s the horological equiva

I have a confession to make, I have secretly been cheating on my traditional watches with some of Extreme best creations, the NX2 Ultralight and X2 Manual Wind. Now, why did I do that? let me explain: - Bespoke manual wind movement made with exotic materials, crazy colours included. - Unhinged and truly unmistakably unique case made of alloys created with dark magic to be indestructible. - A "glass" or better, a "transparent material" that is not possible to scratch and I cou

​Forget the "luxury" brands that spend more on billboards than gears. Today, we’re talking about Armand Nicolet—the Swiss brand that’s been quietly out-classing the competition since 1875. ​If you like your watches with a side of heritage and a dash of "if you know, you know," pull up a chair. ​ The Tramelan Secret ​Most watch brands are born in a boardroom. Armand Nicolet was born in a workshop in Tramelan, a tiny village in the Jura Mountains. Armand (the man, the legend) w